I'm a lawyer, entrepreneur and word stylist.

As the founder of a virtual law firm, I provide legal services and products to help entrepreneurs, SMEs, women in business, coaches and creatives get serious about success. As a creative copywriter, I help you shine online with winning words and copy that sparkles.

I'm on a mission to help you find your magic, nail your voice, tell your story and .. change the world.


Why did you follow the divine breadcrumbs here? Is it:

aYou're in overwhelm. You want to hire a copywriter 'coz you've got zero time to pump out content 24/7 but you know it's important.

b You want to be a writer but you don't know where the hell to start.

c You want to switch careers and be more creative but you've got no idea how to make the leap.

d You're feeling lost, trapped, soul-destroyed, frustrated. You can't even pinpoint why but you know you've got special gifts to offer to the world and you wish you knew how to put your dreams into action.

Well, never fear my friend, I've got your number. I know what you're going through. Because I've been there.

You want to be creative. You want to live a stylish, beautiful life on your own terms. You want to show up and take action. To create a business and life you love.

You want to find the ideal words to describe who you really are.

Cool, I get it. And there's a solution. Deep breath - there is a light at the end of the tunnel.

I'm your bestie in the pursuit of a better life. A purposeful one, a meaningful one.

One that lights you up, goddamit.

I want to help you create a brilliant, inspiring brand and make sweet music with your content. I want to help you get your legal foundations right from the start so you can focus on building your global empire.





I believe in the power of storytelling. I believe in the power of law.


After spending years as a frustrated corporate employee with writing as a 'side biz', I launched my copywriting business to help passionate individuals and businesses nail their voice, find their magic, tell their story, attract a loving tribe and learn how to shine online. I then launched my own virtual law firm, J L Walker Law, to provide busy professionals, entrepreneurs and heart-led business owners with the right legal foundations from the start.

So this is my dedicated creativity and reinvention hub for entrepreneurs. Never one to be placed in a box, I get the chance to combine my love for the law with my love of writing - I'm finally a multipassionista and I don't have to apologise for it.

This is also a place where women, small business owners, coaches, mama-preneurs, dreamers, wanderlusts and just about anyone who is in a rut can visit to feel unstuck and inspired.

It all began with a vision of a woman running across a sunlit piazza in Florence, filled with love, curiosity and wanderlust. Chasing her dream life in the orange glow of dusk. Running in heels on medieval cobblestone streets with exquisite, reckless abandon. Her dress soaring behind her in the wind. Her hair all crazy and wild.

I've been running like that all my life.

Running to explore, running to escape, running to enjoy crazy cultures and luxe locales.

Running to experience an assault on the senses that only travelling to exotic places can bring.

But for all that time I was running, I never decided what I wanted to do with my life.

I meandered along and let life HAPPEN to me.

I knew I wanted to write. I knew I wanted to be creative. I knew I wanted to run my own business. But I had ABSOLUTELY NO IDEA WHERE TO START.

I felt helpless and exasperated..

I felt like something was missing.

I kept thinking: what if this is as good as it gets?

Well, you know what? It wasn't. Because I finally decided to quite dreaming and do something about it.

Fast forward 7 years from the day I started questioning it all big-time and finally began creating my own destiny: I now own two businesses and have the chance to help purpose-fuelled clients with their legal and copywriting needs to set them up for serious success.


Jacqui Jubb is a lawyer, entrepreneur and creative copywriter who's passionate about telling people's stories, bringing brands to life and empowering women with the power of law.

A word stylist, wanderlust and Mum of three little ones, she loves crafting copy that will reel you in, inspire you, make you laugh, bring tears to your eyes and tug at your heart (and purse) strings.

An experienced commercial lawyer and litigation specialist, Jacqueline is also passionate about law, technology and innovation and has written for a range of online and print publications including Mamamia, Thomson Reuters and White Magazine. She has worked with a host of inspiring clients from Pru Chapman, Owners Collective, Jane Copeland, lululemon athletica and LinkedIn to Seekerloverdreamer, McGrath Magazine and Travel Your Way.

Jacqueline launched her copywriting consultancy to help transport brands from 'blah' and 'boring' to 'brilliant' and 'beautiful'. Soon, she is launching a brand new virtual law firm to help women in business thrive. Jacqueline is on a mission to make the world a better place: one word, one message, one purpose-driven brand at a time.

14 RANDOM THINGS ABOUT ME: (because everyone does 10):

1I love travel with every inch of my being.

2I count dancing, singing and musical theatre as my greatest life passions (if I could sing a duet with Hugh Jackman one day, my life would be complete).

3Sometimes I walk around in my 'active wear' and it even fools me that I've been to the gym.

4I once flew to London with 22kg of luggage, a broken heart, no job, no apartment and no idea. I lived there for 2 years. Some of the most glorious days of my life.

5I'm not one of those super groomed, 'twin set and pearls' ladies. More of a 'check out my sexy bed hair' and strategically ripped jeans' kinda gal.

6I've worked as a bartender, checkout chick, legal editor, bookstore clerk, cookie maker, wedding singer, waitress, human rights lawyer, criminal lawyer and commercial litigation specialist. I guess you could say I'm a multipassionista. And I get seriously lit up when I write words and stories that make people do a happy dance in their living room.

7I watch dance flicks like Dirty Dancing and Step Up with my 3 year old daughter and cover her eyes in the naughty bits.

8I like hip hop, R&B and cheesy Hollywood movie soundtracks.

9I rarely carry an umbrella when it rains. I dig the whole 'Hey, I'm Andie MacDowell in Four Weddings in A Funeral and I don't care if my wet hair is wrapped around my face' vibe.

10I sob loudly during wedding speeches.

11I love being barefoot. I love the feeling of sand between my toes. Occasionally, I drink green smoothies. And I dig yoga. But I'm not a vegan/hipster/tofu-eating kinda free spirit. Just a travel obsessed, wanderlust kinda one. In fact, I tend to carb load when everyone goes Paleo (I zig when others zag).

12My capacity to suspend disbelief is unparalleled. I can literally watch the same movie 10 times in a row and still gasp in horror when the heroine dies.

13I'm obsessed with interior decor, French pharmacies, shoes and binge watching the latest HBO or Netflix show. I'm fascinated by the habits of motivated, healthy, happy and successful people.

14I'm all about writing and creativity. About exploration and escape. About getting uncomfortable. About giving yourself permission to want what you want. About reinventing yourself. About transcending limitations and being the best ‘you’ you can be.

Remember: you've only got one shot at this, darling: make it memorable. Make it count.

It's never too late to be extraordinary.